Did you know, 58% of businesses don’t optimize for local search, and only 30% even have a formal local-SEO plan?¹
Look, the internet is loud. Like, lawnmower-at-7am loud. If you want people to notice your business this year, you can’t rely on wishful thinking and a dusty Facebook page. You need action. Real action. Here are the ten things that actually matter in 2026.
With your spot on the internet getting more competitive, you can’t fall behind the times. Here’s 10 Things You Should be Doing to get SEEN!
1. Update your Google Business Profile.
If you touched it last year and haven’t since, that’s basically the digital version of ghosting customers.
2. Get real reviews. Not fake ones.
People can smell fake reviews from outer space now. Ask real customers for real words.
3. Refresh your website.
If your site looks like it was born during the MySpace era, it is time.
4. Make short videos.
Not Hollywood. Not fancy. Just real. People want to see the human behind the business and know YOU’RE story.
5. Post consistently.
Random bursts of energy won’t cut it, people want to see real results, real stories, and monthly posts.
6. Talk about local stuff.
Your town’s events, your neighborhood, the places your customers know. Network, understand your industry and your local businesses and their struggles and successes. The internet’s like a friend group, you need to know what’s going on.
7. Keep FAQs visible.
People love answers. They hate hunting for them. Add a FAQ page to your website with questions that you commonly answer, or ones that need to be known.
8. Say what you actually do. Out loud.
You’d be shocked how many businesses don’t do this clearly. Informative statements, direct answers, no questions asked.
9. Use your email list.
If you’ve got one and don’t use it, that’s like buying gym shoes and never working out. Reach out to your contacts and keep your business at the back of their minds.
10. Track your analytics.
Not obsessively. Just enough to know what’s working and what isn’t. With the up rise in AI, things are changing at a fast pace. Interested? Conerned? Confused? Check out our article “How GEO and AEO are Changing the Way You Rank”
Basically, it’s about being present and being real. The world is crowded. Be the business people can actually find and actually trust.
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