At our marketing agency, we don’t just build campaigns—we build momentum. Our partnership with Calamity’s Classic Rodeo is a clear example of how a well-executed strategic marketing plan can drive awareness, increase attendance, and elevate an event’s presence in both the local community and digital space.
From pre-event buzz to post-rodeo impact, we crafted and implemented a multi-channel strategy to support Calamity’s first-ever event in Livingston, Montana. Here’s a closer look at the process that brought this event to life.
Brand Collateral & Print Materials: Designed custom rodeo tickets, posters, VIP passes, business cards, and branded inserts to create a cohesive, professional presence.
Targeted Signage: Placed banners, yard signs, window clings, vehicle wraps, and a billboard in high-traffic areas.
Media & Digital: Launched a dedicated splash page, distributed digital mailers, secured features on Montana events websites, and rolled out teaser ads on radio and TV.
Social Media: Managed a lively presence with engaging posts, giveaways, sponsor shoutouts, and countdowns to build excitement and drive traffic.
Brand Collateral & Print Materials: Designed custom rodeo tickets, posters, VIP passes, business cards, and branded inserts to create a cohesive, professional presence.
Targeted Signage: Placed banners, yard signs, window clings, vehicle wraps, and a billboard in high-traffic areas.
Media & Digital: Launched a dedicated splash page, distributed digital mailers, secured features on Montana events websites, and rolled out teaser ads on radio and TV.
Social Media: Managed a lively presence with engaging posts, giveaways, sponsor shoutouts, and countdowns to build excitement and drive traffic.
On-Site Branding: Consistent signage and event visuals kept the brand front and center.
Community Activations: We coordinated interactive experiences like the Les Schwab tire roll, cowpie-eating contests, and giveaways (gift cards, Cactus Ropes, stress balls) to drive participation.
Event Merchandise: Branded merchandise reinforced awareness and offered attendees a lasting takeaway.
On-Site Branding: Consistent signage and event visuals kept the brand front and center.
Community Activations: We coordinated interactive experiences like the Les Schwab tire roll, cowpie-eating contests, and giveaways (gift cards, Cactus Ropes, stress balls) to drive participation.
Event Merchandise: Branded merchandise reinforced awareness and offered attendees a lasting takeaway.
Event Results: Shared winner highlights on social media, the website, and via digital mailers.
Sponsor Gratitude: Created thank-you cards, public acknowledgments, and recap videos to showcase impact.
Ongoing Visibility: Released follow-up content across digital and traditional channels to reinforce the rodeo’s success and set the stage for next year.
Event Results: Shared winner highlights on social media, the website, and via digital mailers.
Sponsor Gratitude: Created thank-you cards, public acknowledgments, and recap videos to showcase impact.
Ongoing Visibility: Released follow-up content across digital and traditional channels to reinforce the rodeo’s success and set the stage for next year.